Privacy & Cookie Notice

At FLAIR, we are committed to protecting your privacy and handling your personal information responsibly, transparently, and securely. 

This privacy and cookie notice explains how we collect, use, store, and protect your personal information when you use our website, platform, and related services. It also explains your rights and how to contact us if you have any questions or concerns about how your information is used. 

Last updated: 13/01/26

 

1. Contact Details 

Registered name: Flair Fox Limited 

Registered address: 
12 Cedar Hythe, Chapel Brampton 
Northampton, England, NN6 8BG 

Email: liz@wellnourishedclub.com 

Flair Fox Limited is the data controller for the personal information we process. 

 

2. What Information We Collect, Use, and Why 

A. Personal information we collect 

We collect or use the following information to provide and operate the FLAIR platform and related services: 

  • Names and contact details 

  • Account or registration information 

  • Communications with us 

  • Usage and interaction information 

  • Technical information such as IP address, browser type, and device information 

 

B. Business and organisation information 

Where you use FLAIR on behalf of an organisation, we may also collect or use: 

  • Organisation or company name 

  • Role or job title 

  • Business contact details of named individuals acting on behalf of an organisation 

This information is used to manage organisational access, accounts, and communications. 

 

C. Research, analysis and reporting purposes 

We may collect or use personal information, including health and genetic information where you have provided explicit consent, for: 

  • Research and analysis to improve the FLAIR platform 

  • Reporting on platform performance and outcomes 

  • Developing and testing new features or assessments 

Where possible, information used for research and reporting is aggregated or anonymised so that individuals cannot be identified. 

 

D. Marketing and promotional purposes 

We may use personal information for marketing and promotional purposes, such as testimonials, feedback, or case studies. 

Where this involves personal information, we will only do so with your consent. You can withdraw your consent at any time. 

 

E. Special category information 

We also collect or use special category data where you choose to provide it and give explicit consent. This may include: 

  • Health and wellbeing information 

  • Physiological or wellness-related data 

  • Genetic data, including information provided for higher-level physiology assessments 

  • Health-related insights generated from this information 

This information is used only for the purposes you have agreed to. 
Biometric or physiological data is not used for identification, and we do not provide medical diagnosis or treatment. 

 

3. Lawful Bases and Data Protection Rights 

Under UK data protection law, we must have a lawful basis for collecting and using your personal information. 

Our lawful bases include: 

  • Consent 

  • Contract 

  • Legitimate interests 

Where we process health or genetic data, we rely on explicit consent. 

You have the right to: 

  • Access your personal data 

  • Request correction or deletion 

  • Restrict or object to processing 

  • Request data portability 

  • Withdraw consent at any time 

We will respond to requests within one month. 

 

4. Where We Get Personal Information From 

We collect personal information: 

  • Directly from you 

  • From test results and assessment data you choose to upload or provide 

  • From your use of the platform, including derived insights 

 

5. Who We Share Information With 

We may share information with: 

  • Suppliers and service providers 

  • Secure cloud storage providers (such as Dropbox) 

  • Technical and infrastructure providers 

  • Academic and research partners, including King’s College London 

Where possible, research data is aggregated or anonymised. 

 

6. Transfers Outside the UK 

Some service providers process information outside the UK. 
Where this happens, appropriate safeguards are in place to protect your personal data. 

 

7. How Long We Keep Information 

We retain your information while you are a user of the FLAIR platform and for at least 7 years after you cease to be a user. 

Where information is no longer required, it is securely deleted or anonymised. 

 

8. Cookies 

What are cookies? 

Cookies are small text files placed on your device when you visit our website. They help the website function properly and allow us to understand how it is used. 

How we use cookies 

We use cookies to: 

  • Enable essential website functionality 

  • Understand how visitors use our website 

  • Improve website performance and user experience 

We do not use cookies to collect directly identifiable personal information. 

Managing cookies 

You can control cookies through your browser settings. If you block or delete cookies, some parts of the website may not function correctly. 

 

9. How to Complain 

If you have concerns about how we use your personal information, please contact us first. 

You also have the right to complain to the Information Commissioner’s Office (ICO): 

Information Commissioner’s Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 
Telephone: 0303 123 1113 
Website: https://www.ico.org.uk